Consumer market research handbook.
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Consumer market research handbook.

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Published by McGraw-Hill in London, New York .
Written in English

Subjects:

  • Marketing research -- Addresses, essays, lectures.

Book details:

Edition Notes

Includes bibliographical references.

StatementEditor in chief: Robert M. Worcester.
ContributionsWorcester, Robert M., ed.
Classifications
LC ClassificationsHF5415.2 .C62
The Physical Object
Paginationviii, 686 p.
Number of Pages686
ID Numbers
Open LibraryOL5340916M
ISBN 10007094234X
LC Control Number72194731

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